Online Action
Online no one can hear you scream!*
You may have the best website in the world but if you don't advertise online millions of customers are passing you by.
Not advertising online is the equivalent of keeping the shutters down on your new High Street shop. No one knows you exist.
There are two ways of getting in on the online action, PPC and Optimization.
We offer both.
*(as your e-business goes down the e-pan.)
Pay Per Click (PPC)
PPC is a very flexible online advertising campaign. It allows anyone to
appear on an unlimited amount of words related to their business on Search
Engines in any country in the world within 24hrs. Immediate Page 1 ranking can be
achieved by paying a small amount (starting at 5 pence) every time a searcher clicks
on the online advert (read much more about PPC here).
PPC is very effective if used correctly. We usually recommend PPC as the first step of an Internet Marketing Strategy to give immediate visibility.
Place1 have been running PPC campaigns for its clients since its inception. We run both lateral and specific continuous, seasonal and 'guerilla' tactical keyword campaigns all over the world in a myriad of industries. (click here for prices)
Optimization
Optimization is a less flexible longer term and cheaper form of online advertising
which can take up to 4 months to show results. There is no charge when a
searcher visits your website via your listing on Google or Yahoo as with PPC.
However, in order to appear when your potential customers search for you have to
'optimize' your website (read much more about Optimization here).
Optimization requires both committment and technical expertise. However, the rewards of a continual Page 1 ranking on the top Search Engines such as Google and Yahoo are immense for both sales and branding.
Place1 have a team of optimization experts who pride themselves on getting you Page 1 rankings and keeping you there. (click here for prices)
