Design
Let's be honest here...
You wouldn't ask a bricklayer to design you a house. And you wouldn't ask a computer programmer to design you a website. Or would you?
Unfortunately these days most websites are designed by 'designers' with computer science degrees who have a very limited understanding of your business or of the importance of your website as a marketing tool. They are more interested in technology than they are in communication.
At Place1 we stick to 4 simple rules:
1. Websites must be designed by accredited designers, not computer science graduates with a passing understanding of marketing. Place1's design team are accredited designers from the Royal College of Art, London. They do the creative. Place1's build team all have Computer Science degrees. They do the technology.
2. Websites must be designed for their market, not to impress the lads with the latest technologies and flashy light shows. To build an intuitive successful website the customer most be king, not the designer. At Place1 we do extensive market research and we involve the customer in every step of the design process. Only then are we be able to develop the website the business needs.
3. Websites must no longer be cheap online afterthoughts divorced from the offline market. They effect both online and offline business. Customers make offline buying decisions on the basis of the quality of a company's website. The business website is now the most crucial customer relationship tool. At Place1 we encourage our customers to put as much blood, sweat and tears into the design of their website as they do into their business.
4. Unique bespoke designed websites must be affordable. At Place1 we offer unique bespoke 'stand out' websites designed for the market using accredited designers at honest prices. We do not hide our prices behind long consultation documents. We publish them on our website with examples so you can see what you get for your money.
